International recognition for Heinekens “Biertegoed”

The innovative platform wins 4 awards at The Loyalty Magazine Awards 2017 in London.

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Heineken now adds the first international industry award(s) for its innovative online platform “Biertegoed” to their Dutch success, including two SpinAwards, a Dutch Interactive Award and an AMMA award. On June 20th, Heineken Biertegoed won four prestigious awards in London in the categories Best Loyalty Industry Innovation, Best Use of Mobile Within a Loyalty Strategy, Best Omnichannel Loyalty Initiative of the Year and Best Loyalty Program of the Year: Western Europe. Never before, one entry won this much awards on this event.

"It is a groundbreaking initiative."

The Loyalty Magazine Awards' judging panel

The Loyalty Magazine Awards 2017

For the fifth consecutive year, The Loyalty Magazine celebrates excellence, innovation and best practices in the loyalty industry in Europe, the Middle East and Africa. Brands could submit their B2C initiatives of 2016 for 25 categories, covering the total spectrum of the loyalty industry. This resulted in more than 150 nominations: apart from Heineken, IKEA, Mastercard and Nestlé have also submitted their initiatives, amongst many others.

5 nominations, 4 awards for Heineken Beer credit

Heineken “Biertegoed” was nominated in 5 categories, namely: Best New Loyalty Program of the Year, Best Loyalty Industry Innovation, Best Loyalty Program of the Year - Retail, Best Use of Mobile Within a Loyalty Strategy and Best Omnichannel Loyalty Initiative of the Year.

A judging panel of independent industry experts confirmed the winners last Tuesday at the awards ceremony. A delegation from Heineken and Magneds received the prizes at 'The Pavilion, Tower of London'. The project came to fruition after a collaboration between both parties and Starcom NL, TBWA Neboko and Boomerang Create.