Bud chooses Magneds for their online activation platform
For those who missed it, which is almost impossible, AB Inbev has introduced the iconic American beer brand Bud in The Netherlands. With a big bang, Bud conquers the Dutch market with their smoothest taste. The King of Beers is here to stay and we are their digital throne.
To support this launch, AB Inbev has joined forces with Magneds to develop an online activation platform. Starting point is a savings promotion, where consumers can save for discount on a selection of JBL audio products. The platform kingofbeers.nl/jbl offers many opportunities to inspire the young generation of beer drinkers. Over time, multiple surprising online activations will be introduced to continuously trigger beer lovers. In addition to this savings promotion there is already a win promotion in the pipeline...
Jasper Kessels, Head of Trade Marketing NL at Bud, about their decision to work with Magneds: “We have chosen Magneds because of their expertise in digital activations, combined with their extensive network of cooperating partners. We appreciate their proactive attitude when it comes to actively thinking along, high-quality deliveries and their enthusiasm to dream big alongside Bud.”
AB Inbev is the largest beer brewer in the world and already carries brands in the Netherlands such as Jupiler, Leffe, Dommelsch, Hertog Jan and Corona. As a newcomer, Bud has a clear goal with the Dutch introduction. With a smooth taste, a soft, drinkable and fresh beer, but also with a unique positioning. With great attention to inclusiveness, the world's largest beer brand is initially focused on the progressive metropolis.
With our 25 years of online experience Magneds combines creativity and technology to boost consumer sales and engagement, our full-service approach helps our clients grow. We believe that future-proof relationships are the result of multiple valuable moments between brands and consumer. With a focus on (food) retail, petrol, FMCG and beverage markets across Europe.